To most, there’s little to no difference between Public Affairs (PA) and Public Relations (PR). But as you’ll learn in this article,...

We cannot prevent natural disasters, but we can be as prepared as possible for them. Disasters happen every day, but in the Caribbean,...

Introduction Strategic communications is a broad approach to managing communication efforts within an organization and with its...

Introduction Managing stress as a PR professional is not new to me. In my current role, teams are working around the clock to open a new...

Before I left the exciting world of entrepreneurship to join the corporate ranks, one of my favorite activities to complete with clients...

Learn how to hit a home run for your company with a successful corporate communications plan.

What Communication Trends Am I Keeping an Eye on in 2024 Isn’t it funny how so many trends we’ve grown up with faded away and then came...

Introduction to Strategic Communications Effective communication is at the foundation of all successful businesses. Strategic...

What can the way Beyonce has been running the Renaissance World Tour (RWT) and Beyonce's marketing strategy teach us about good strategic...

After learning about visual identity in my last post, I knew I had to talk about brand identity (and maybe this should’ve come first)....