The difference between Public Affairs and Public Relations
To most, there’s little to no difference between Public Affairs (PA) and Public Relations (PR). But as you’ll learn in this article,...
Developing a Disaster Communication Plan
We cannot prevent natural disasters, but we can be as prepared as possible for them. Disasters happen every day, but in the Caribbean,...
Understanding Strategic Communications: A Comprehensive Guide
Introduction Strategic communications is a broad approach to managing communication efforts within an organization and with its...
The Ultimate Guide to Effective Stress Management for PR Professionals
Introduction Managing stress as a PR professional is not new to me. In my current role, teams are working around the clock to open a new...
Corporate Communications Planning for 2024
Before I left the exciting world of entrepreneurship to join the corporate ranks, one of my favorite activities to complete with clients...
Preparing Your Corporate Communications Plan for 2024
Learn how to hit a home run for your company with a successful corporate communications plan.
Communication Trends I Am Keeping an Eye on in 2024
What Communication Trends Am I Keeping an Eye on in 2024 Isn’t it funny how so many trends we’ve grown up with faded away and then came...
Strategic Communications 101: Ultimate Guide
Introduction to Strategic Communications Effective communication is at the foundation of all successful businesses. Strategic...
Beyoncé, Marketing and Strategy
What can the way Beyonce has been running the Renaissance World Tour (RWT) and Beyonce's marketing strategy teach us about good strategic...
Mastering Brand Identity: Uniting Promise, Values, and Principles
After learning about visual identity in my last post, I knew I had to talk about brand identity (and maybe this should’ve come first)....
