Visual Brand Identity
Full disclosure— I am not the art guy. When I have had clients in the past who required work on their visual brand identity, I have...
Rebranding Strategies to Start With
Summer is upon us! As each season changes, it can represent a new start and in your case a much-needed rebrand for your organization. In...
AI and public relations
Introduction If you’ve been paying any attention at all to the news, it seems like artificial intelligence (AI) is taking over the world....
Beyond the Public Relations Spin: How We Can Help Build Trust in the Media
If I’ve said it once, I’ve said it a million times– our work as communications and public relations professionals is about trust, not...
Part 2: Communicating Through Crisis- Using the UK GCS Crisis Communications Framework
In part one of this series, I reiterated the importance of communicating before a crisis hits. You can catch up here. Right now, the...
Part 1- Communicating Through Crisis
Spoiler Alert: start before the crisis. From where I sit here in The Bahamas, it seems like crisis has been almost ubiquitous since 2019....
Why Caribbean Brands need Public Affairs Pros, Now!
These days, a lot is going on in the world. The twenty-four-hour news cycle is trained on the Russian invasion of Ukraine and the...
